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DD931 01-24-2017 11:33 AM

FoMoCo logo - When used?
 

I'm trying to date an ignition switch I want to sell. I think it belongs to 51/52 F-1/2/3. It is marked on the back with FoMoCo. Does anyone know when Ford started using that logo?

Thanks!!

Bob C 01-24-2017 12:03 PM

Re: FoMoCo logo - When used?
 

Did a search and found this.
On 11/20/1948, a U.S. federal trademark registration was filed for FOMOCO. This trademark is owned by Ford Motor Company,
One American Road
Dearborn, MI 48126. The USPTO has given the FOMOCO trademark serial number of 71569147.

Bob

1942deluxe 01-24-2017 12:08 PM

Re: FoMoCo logo - When used?
 

Be aware a service part from the 50's may have that logo and not be correct if you are having your vehicle judged. I had vent glass I used on my 47 business coupe with an 11A part number that had the FoMoCo "bugs". They fit fine but would not be correct as the bugs should say "Ford".

blucar 01-24-2017 12:27 PM

Re: FoMoCo logo - When used?
 

I worked part time in a Ford dealership in eastern Idaho in 1948. Emblems on the Ford trucks changed from Ford script to Ford block letters, Parts started to be boxed/identified as FOMCO.. Automobiles stayed with the Ford script on the emblems.

rotorwrench 01-24-2017 01:27 PM

Re: FoMoCo logo - When used?
 

Henry died in 1947. A lot of changes were made after that event that would not have happened otherwise.

Barry-ct 01-24-2017 01:46 PM

Re: FoMoCo logo - When used?
 

The "FOMOCO" label is back in use. I was at the Ct. camping show Sunday and peeked under the hood of a 2017 Transit van. The engine ( South African made ) and the vehicle spec label both had Fomoco in large and small block letters.

DD931 01-24-2017 05:19 PM

Re: FoMoCo logo - When used?
 

Thanks to all for your replies!! I'm narrowing down my search for the year(s) of my ignition switch!!

1942deluxe 01-24-2017 05:28 PM

Re: FoMoCo logo - When used?
 

Does it have an engineering # on it?

Don Rogers 01-24-2017 07:06 PM

Re: FoMoCo logo - When used?
 

While researching Ford radiator hose markings a while back, I discovered that Ford started to use the FoMoCo script marking on radiator hoses in October 1949.

DD931 01-25-2017 10:50 AM

Re: FoMoCo logo - When used?
 

Other than the terminal IDs on the back, the only letters/numbers on it are "B1" on the side of the casting.

DD931 01-25-2017 10:52 AM

Re: FoMoCo logo - When used?
 

I'll post some pics when I get a minute to work on it.

DavidG 01-25-2017 12:15 PM

Re: FoMoCo logo - When used?
 

Don,

That's consistent with the beginning of the block letter era where Ford stopped using the script on North American vehicles (and elsewhere to varying degrees).

Years later Ford hired a firm specializing in designing logos for corporations and it turned out that the firm they picked was a conscientious one as their report to the Company stated that their research concluded that Ford in the scripted oval was the second-most recognized trademark/logo in the world (after Coca-Cola) and that they could not hope to improve on that. The result was a return to the oval and script, albeit slightly modified with shorter tails on the letters and a shorter, taller oval, on Ford vehicles, dealer signage, etc.


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