35-37 pickups. Why so many black fenders?

[Dave D]

Originally Posted by V12Bill

I was told by some one with a Senior truck, that the black fenders were a selling point.It would be cheaper to have black fenders If you smashed up a fender, you could buy a fender new from your local Ford dealer already painted black and ready to mount. Thus you saved the aggravation of matching the body color to the fender and saved the cost of the paint. Most people were do it your selfers then.

You could buy fenders in any color from Ford, I have a NOS rear fender for my 1936 Panel that is in green with the part number stenciled on the inside.


Here are some pages from the 1935 Dealers book.