Re: Ford verse Chevrolet
Chevrolet made some changes. I think it was 29 they started offering a 6 cylinder in the cars, and Chevrolet actually out sold Ford for a number of years. I don't think Ford regained leadership in new sales until 32 when the V8 came out.
Our beloved little Model A's were in fact an attempt to recover sales, mostly lost to Chevrolet, customers wanted power, brakes, and comfort offered by others, namely Chevrolet, that the Model T's just didn't provide.
Disclosure: this is speculation recalled from a somewhat foggy memory. Feel free to fact check.
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