[Fortunateson]

As I understand it, and I'm quite confident on this, since Canada is quite a large country with a smallish population dealerships were kind of one to a town. So the Lincoln/Mercury dealership needed a lower price car and therefore the Meteor was born. Now in another town down th Ford dealership needed something more upscale and therefore the monarch was born. So RalpghG had is basically correct except for the geographic aspect defining the distance between dealerships.