Quote:
Originally Posted by BRENT in 10-uh-C
Mike, while the Great Depression was definitely felt, 75% of the citizens in this country still had jobs during that economy. Chevrolet outsold Ford during the worst years of that depression, so I am not sure that most buyers were tilted towards Ford. I think it had more to do with the echelon of the Buyer at that time whether they chose a Ford or Chevy.
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one factor that no one mentioned was the great reputation and likeability that the owner of the Ford Motor Company had, despite his blips in the '20s. He was a larger-than-life personality in his prime and surely some buyers felt loyalty to him. All the dealerships were required to have a framed photo of him in the showroom.