[mercman from oz]

Ralph, You summed up the situation perfectly, when you wrote:-

"The reason was that Lincoln Mercury dealerships were separate from Ford. LM needed a car for the buyer that couldn't afford a Mercury or a Lincoln so the Meteor was introduced. The same dealership could sell you a Mercury truck.
Ford dealerships wanted something a little more classy to offer customers who had a little more money to spend without sending them down the road to the Lincoln Mercury dealerships. So the Monarch filled that gap. Just a re-badged Mercury really."

Thanks for your clarification about these misunderstood Canadian cars. Regards Mercman <><