[1930artdeco]

I am wondering if in addition to the above mentioned items, Ford had the reputation of building a sturdy, well supplied (parts), going to be there car. Whereas Chevy was promoting things changing every year or so, so they did not put the emphasis on the long lasting quality. Then the country ran smack into the depression, which tilted people towards Ford's reputation of long lasting reliability.


It was also a corporation vs. Henry's ego. A company doesn't care about quality that much as long as you buy it and keep coming back (i.e. built in obsolescence). Ego cares what you think about its product.


Mike