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Old 01-17-2012, 02:32 PM   #3
Jim in Wisconsin
Senior Member
 
Join Date: Jan 2012
Posts: 247
Default Re: What has happened to Brand Loyalty?

I guess the concept of brand loyalty is a thing of the past. It's too bad, but the world has changed. I like Ford trucks and old Volvo cars and I won't change, but seeing Japanese cars with Ford names or the other way round doesn't make it easy to say I'm a Ford guy.
I'm glad I bought a Ford Ranger in 09, it was US made and now they quit making them.
The old days of Ford vs Chevvy was at least good for a lot of fun at work. My buddy there was a Chevvy guy and I loved teasing him, telling him "there's a Ford in your future". One time I told him Henry would build a nice truck for him and he said Henry was dead. I told him Henry will never die, as long as people need powerful, good looking, dependable trucks, Henry will be there to build them. Now I'm retired and havent' seen him, but I hope the motor in his chevvy blew up.
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