PS. You can tell that "Sports Phaeton" wasn't in the spell checker of the day as Ford got it wrong. Should have used the term "Sports Tourer" like everyone else did here.
Trying too hard to be 1920's funky I guess.
PPS.
The red roadster it says is "Corinthian Purple".
This is a mixture of purple and red I gather.
It is quite a fashionable colour, even by today's standard, and would have looked quite striking. It is listed here:
http://www.latex.knobs-dials.com/coding/colortest?q=nth
Maybe this is for "girls sports car" ...