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During the early days of the automobile (and including the Model A era) most car dealers who sold new cars, sold the car with a full tank of gas AND free drivers instructions for those who needed it.
In 1928 there were still quite a few of customers who were just then moving away from the horse and into the 'new fangled contraptions'. Also, a great many of prospective buyers had been owners/drivers of the Ford Model T, which is a whole other way of operating (Planetary Transmission, for starters). These Model T drivers needed additional instructions on how to operate 'The New Ford'.
Doug Vieyra, Eureka, CA